Bay of Plenty Fertiliser
Presenting a complex organisation to the international insurance market was a challenge for BOP Fertiliser. Insurers were not able to travel to New Zealand to see the company and its production premises so Geoff decided to take the plant to the market. A video presentation of insurance risks and solutions formed a critical part of the company's overall presentation to the insurer market place. The result was immediate recognition of the company's responsible attitude to risk management and risk reduction, and an economic insurance protection package from a London based insurer.
Opening of Sheraton Hotels
The Sheraton Auckland Hotel was a new build and a greenfield start into the local accommodation market. Regular press information, and media days during the construction period ensured
continuing profile. Specialist interest groups such as travel agents, secretaries and major corporates visited for "hard hat" visits. A three day launch "season" of special events ensured that leaders in the city's business community attended at least one of the functions, and Radio New Zealand broadcast its entire breakfast programme from the restaurant of the hotel. The result was the hotel ran at 80 percent occupancy from the first week.
In Rotorua, the taking over of an existing property required different techniques as the area is renown as an "adventure" venue. The hotel was revamped and staff were retrained into Sheraton service standards. News Media from Rotorua joined the training days. Local "adventure sports" operators also attended pre-opening briefings. An official re-opening attracted corporate leaders from the region, with a Maori blessing and Sir Howard Morrison leading the celebrations, as he had done in Auckland. The hotel quickly became the focal point in the city, with strong support from tour operators, business and corporate markets.
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NZ Bankcard Associates
The ANZ Bank, Commercial Bank and Westpac combined into New Zealand
Bankcard Associates Ltd to launch the Bankcard credit card to New Zealand consumers following an unsuccessful and confusing Visa launch by BNZ in 1979. Following good public relations advice, NZBC began a disciplined communications programme with both merchants and card users. A Bankcard Roadshow visited 20 regional centres to brief retailers and ensure that staff were trained and familiar with the procedures; a media campaign of television advertising and newspaper editorial bought customers up to speed, and the banks issued the card by invitation rather than mass mailing. The overall result was a successful trouble free launch with high card take-up from day one, and smooth merchant experience. Bankcard has gone on to become Mastercard which is widely in use today.
Branding and communications review of Wellnz Ltd
Wellnz Ltd began life as Injury Management New Zealand Ltd, but was soon rebranded to give maximum profile and identity to its role as a leading provider of injury prevention, absenteeism management, wellness promotion and injury management services. In just six years, through consistent quality delivery and innovation, the company has built its profile and its brand to be recognised today as one of the leading provider of healthcare services to more than 50 major corporates, employing some 85,000 employees and handling about 10,000 claims annually.
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